{"id":61,"date":"2026-02-19T23:09:28","date_gmt":"2026-02-19T20:09:28","guid":{"rendered":"https:\/\/www.gatewayofexcellence.sa\/blog\/?p=61"},"modified":"2026-05-25T13:49:06","modified_gmt":"2026-05-25T10:49:06","slug":"%d8%a7%d9%84%d8%aa%d8%ae%d8%b5%d9%8a%d8%b5-%d8%a7%d9%84%d9%81%d8%a7%d8%a6%d9%82-%d9%88%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa-%d9%84%d9%84%d9%85%d8%aa%d8%a7","status":"publish","type":"post","link":"https:\/\/www.gatewayofexcellence.sa\/blog\/%d8%a7%d9%84%d8%aa%d8%ae%d8%b5%d9%8a%d8%b5-%d8%a7%d9%84%d9%81%d8%a7%d8%a6%d9%82-%d9%88%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa-%d9%84%d9%84%d9%85%d8%aa%d8%a7\/","title":{"rendered":"\u0647\u0644 \u0645\u0627 \u0632\u0644\u062a \u062a\u0628\u064a\u0639 \u0644\u0644\u062c\u0645\u064a\u0639 \u0628\u0646\u0641\u0633 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u061f \u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641 \u064a\u0636\u0627\u0639\u0641 “\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642” \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a 2026"},"content":{"rendered":"\n

\u062f\u0644\u064a\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0648\u0639\u0645\u0644\u064a \u064a\u0634\u0631\u062d \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0643\u064a\u0641 \u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0633\u0648\u0642 \u0645\u0631\u062d\u0644\u0629 “\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0627\u0645\u0644” \u0648\u0627\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u0639\u0635\u0631 “\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642” \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/p>\n\n\n\n\n\n

\n

\n \ud83d\udccb<\/span> \u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a\n <\/h3>\n
    \n
  1. \n 1<\/span>\n \u0644\u0645\u0627\u0630\u0627 \u0645\u0627\u062a “\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a” (\u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0647\u062a\u0645 \u0641\u0648\u0631\u0627\u064b)\u061f<\/a>\n <\/li>\n
  2. \n 2<\/span>\n \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 (Hyper-Personalization)\u061f \u0627\u0644\u0633\u0631 \u0648\u0631\u0627\u0621 \u0646\u0645\u0648 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0630\u0643\u064a\u0629<\/a>\n <\/li>\n
  3. \n 3<\/span>\n 3 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0645\u062a\u062c\u0631\u0643 (\u062d\u062a\u0649 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629)<\/a>\n <\/li>\n
  4. \n 4<\/span>\n \u0623\u0631\u0642\u0627\u0645 \u0644\u0627 \u062a\u0643\u0630\u0628: \u0643\u064a\u0641 \u064a\u0646\u0639\u0643\u0633 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0639\u0644\u0649 \u0623\u0631\u0628\u0627\u062d\u0643 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 (ROI)\u061f<\/a>\n <\/li>\n <\/ol>\n<\/div>\n\n\n\n

    \u0644\u0645\u0627\u0630\u0627 \u0645\u0627\u062a “\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a” (\u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0647\u062a\u0645 \u0641\u0648\u0631\u0627\u064b)\u061f<\/h2>\n\n\n\n

    \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646 \u0625\u0631\u0633\u0627\u0644 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0628\u062f\u0623 \u0628\u0640 “\u0639\u0632\u064a\u0632\u064a [\u0627\u0633\u0645 \u0627\u0644\u0639\u0645\u064a\u0644]” \u064a\u0639\u062a\u0628\u0631 \u0642\u0645\u0629 \u0627\u0644\u062a\u062e\u0635\u064a\u0635. \u0627\u0644\u064a\u0648\u0645\u060c \u0641\u064a \u0639\u0627\u0645 2026\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b \u0648\u062a\u0637\u0644\u0628\u0627\u064b. \u062a\u0634\u064a\u0631 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 70% \u0645\u0646 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0625\u062d\u0628\u0627\u0637 \u0639\u0646\u062f\u0645\u0627 \u062a\u0638\u0647\u0631 \u0644\u0647\u0645 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0627 \u062a\u0645\u062a \u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645 \u0628\u0635\u0644\u0629. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0628\u062f\u0623 “\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0644\u062c\u0645\u064a\u0639” \u0644\u0645 \u064a\u0639\u062f \u064a\u062d\u0642\u0642 \u0639\u0627\u0626\u062f\u0627\u064b \u0645\u062c\u062f\u064a\u0627\u064b. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643 \u0643\u0635\u0627\u062d\u0628 \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0643\u0644 \u0631\u0633\u0627\u0644\u0629 \u063a\u064a\u0631 \u0645\u062e\u0635\u0635\u0629 \u0647\u064a \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0647\u062f\u0631\u0629<\/a>\u060c \u0648\u0643\u0644 \u0639\u0631\u0636 \u0644\u0627 \u064a\u0644\u0627\u0645\u0633 \u062d\u0627\u062c\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0641\u0631\u0635\u0629 \u0628\u064a\u0639 \u0636\u0627\u0626\u0639\u0629 \u0644\u0635\u0627\u0644\u062d \u0645\u0646\u0627\u0641\u0633\u0643 \u0627\u0644\u0630\u064a \u064a\u0641\u0647\u0645 \u0639\u0645\u064a\u0644\u0647 \u0623\u0641\u0636\u0644.<\/p>\n\n\n\n

    \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 (Hyper-Personalization)\u061f \u0627\u0644\u0633\u0631 \u0648\u0631\u0627\u0621 \u0646\u0645\u0648 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0630\u0643\u064a\u0629<\/h2>\n\n\n\n

    \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0623\u062f\u0627\u0629\u060c \u0628\u0644 \u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629 (Real-Time Data)<\/a> \u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644. \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u0639\u0631\u0641\u0629 “\u0645\u0627\u0630\u0627 \u0627\u0634\u062a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0633\u0627\u0628\u0642\u0627\u064b” \u0625\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0640 “\u0645\u0627\u0630\u0627 \u0633\u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0639\u0645\u064a\u0644 \u063a\u062f\u0627\u064b\u061f”.
    \u062a\u062e\u064a\u0644 \u0623\u0646 \u064a\u062f\u062e\u0644 \u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0645\u062a\u062c\u0631\u0643\u060c \u0641\u064a\u062a\u063a\u064a\u0631 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0635\u0641\u062d\u0647 \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u0648\u062a\u0638\u0647\u0631 \u0644\u0647 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0643\u0645\u0644\u0629 \u0644\u0645\u0627 \u0641\u064a \u0633\u0644\u062a\u0647\u060c \u0645\u0639 \u0643\u0648\u062f \u062e\u0635\u0645 \u062d\u0635\u0631\u064a \u064a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0631\u062f\u062f \u0641\u064a\u0647\u0627 \u0642\u0628\u0644 \u0627\u0644\u062f\u0641\u0639. \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642\u061b \u0625\u0646\u0647 \u064a\u0645\u0646\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u0634\u0639\u0648\u0631\u0627\u064b \u0628\u0623\u0646 \u0645\u062a\u062c\u0631\u0643 \u064a\u0642\u0631\u0623 \u0623\u0641\u0643\u0627\u0631\u0647.<\/p>\n\n\n\n

    3 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0645\u062a\u062c\u0631\u0643 (\u062d\u062a\u0649 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629)<\/h2>\n\n\n\n

    \u0642\u062f \u062a\u0638\u0646 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u062d\u0643\u0631 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0642\u0629 \u0645\u062b\u0644 \u0623\u0645\u0627\u0632\u0648\u0646\u060c \u0644\u0643\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0623\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0635\u0628\u062d\u062a \u0641\u064a \u0645\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629. \u0625\u0644\u064a\u0643 \u0643\u064a\u0641 \u062a\u0628\u062f\u0623:<\/p>\n\n\n\n

      \n
    1. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 (Smart Recommendation Engines):<\/strong> \u0627\u0631\u0628\u0637 \u0645\u062a\u062c\u0631\u0643 \u0628\u0625\u0636\u0627\u0641\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0644\u0627\u0642\u062a\u0631\u0627\u062d \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (\u0645\u062b\u0644 “\u0645\u0646\u062a\u062c\u0627\u062a \u0642\u062f \u062a\u0639\u062c\u0628\u0643” \u0623\u0648 “\u064a\u064f\u0634\u062a\u0631\u0649 \u0645\u0639\u0627\u064b \u0639\u0627\u062f\u0629\u064b”).<\/li>\n\n\n\n
    2. \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0633\u0644\u0648\u0643\u064a:<\/strong> \u0644\u0627 \u062a\u0631\u0633\u0644 \u0646\u0641\u0633 \u0627\u0644\u0646\u0634\u0631\u0629 \u0644\u0644\u062c\u0645\u064a\u0639. \u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0631\u0633\u0627\u0626\u0644 \u062a\u0644\u0642\u0627\u0626\u064a\u0629 \u062a\u064f\u0631\u0633\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 (\u0645\u062b\u0644 \u0631\u0633\u0627\u0644\u0629 \u062a\u0630\u0643\u064a\u0631 \u0628\u0627\u0644\u0633\u0644\u0629 \u0627\u0644\u0645\u062a\u0631\u0648\u0643\u0629 \u0645\u0639 \u062e\u0635\u0645 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u060c \u0623\u0648 \u0631\u0633\u0627\u0644\u0629 \u0628\u0639\u062f 30 \u064a\u0648\u0645\u0627\u064b \u0645\u0646 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0644\u062a\u0630\u0643\u064a\u0631\u0647 \u0628\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0634\u0631\u0627\u0621).<\/li>\n\n\n\n
    3. \u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u064b:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062a\u064a\u062d \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0628\u0646\u0631\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0623\u0648 \u062d\u0627\u0644\u0629 \u0627\u0644\u0637\u0642\u0633 \u0644\u062f\u064a\u0647\u060c \u0623\u0648 \u0645\u0635\u062f\u0631 \u0632\u064a\u0627\u0631\u062a\u0647 (\u0647\u0644 \u062c\u0627\u0621 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646 \u0627\u0646\u0633\u062a\u0642\u0631\u0627\u0645 \u0623\u0645 \u0645\u0646 \u0628\u062d\u062b \u062c\u0648\u062c\u0644\u061f).<\/li>\n<\/ol>\n\n\n\n

      \u0623\u0631\u0642\u0627\u0645 \u0644\u0627 \u062a\u0643\u0630\u0628: \u0643\u064a\u0641 \u064a\u0646\u0639\u0643\u0633 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0639\u0644\u0649 \u0623\u0631\u0628\u0627\u062d\u0643 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 (ROI)\u061f<\/h2>\n\n\n\n

      \u0639\u0646\u062f\u0645\u0627 \u062a\u0637\u0628\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642\u060c \u0641\u0625\u0646\u0643 \u0644\u0627 \u062a\u064f\u062d\u0633\u0651\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u0628\u0646\u064a \u0648\u0644\u0627\u0621\u064b \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0641\u0647\u0645\u0647\u0645\u060c \u064a\u0645\u064a\u0644\u0648\u0646 \u0644\u0644\u0634\u0631\u0627\u0621 \u0628\u0646\u0633\u0628\u0629 \u062a\u0632\u064a\u062f \u0639\u0646 80% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u063a\u064a\u0631\u0647\u0645. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0646\u062e\u0641\u0636 \u0645\u0639\u062f\u0644 \u0627\u0631\u062a\u062f\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Churn Rate) \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638. \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u0632\u062f\u062d\u0645\u060c \u0627\u0644\u062a\u0645\u064a\u0632 \u0644\u0627 \u064a\u0639\u0646\u064a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0643\u0644\u064a\u0627\u064b\u060c \u0628\u0644 \u064a\u0639\u0646\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0644\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u062f\u0644\u064a\u0644 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0648\u0639\u0645\u0644\u064a \u064a\u0634\u0631\u062d \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0643\u064a\u0641 \u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0633\u0648\u0642 \u0645\u0631\u062d\u0644\u0629 “\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0627\u0645\u0644” \u0648\u0627\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u0639\u0635\u0631 “\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642” \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \ud83d\udccb \u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a 1 \u0644\u0645\u0627\u0630\u0627 \u0645\u0627\u062a “\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a” (\u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0647\u062a\u0645 \u0641\u0648\u0631\u0627\u064b)\u061f 2 \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 (Hyper-Personalization)\u061f \u0627\u0644\u0633\u0631 \u0648\u0631\u0627\u0621 \u0646\u0645\u0648 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0630\u0643\u064a\u0629 3 3 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0645\u062a\u062c\u0631\u0643 (\u062d\u062a\u0649 […]<\/p>\n","protected":false},"author":1,"featured_media":62,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,11],"tags":[7,8],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10","category-11","tag-7","tag-8"],"_links":{"self":[{"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":5,"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":141,"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/posts\/61\/revisions\/141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/media\/62"}],"wp:attachment":[{"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gatewayofexcellence.sa\/blog\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}